bubble by hueman

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bubble is a trading name of Hueman Brands Ltd  ·  Strictly confidential
bubble by hueman

The first Phone Home
for the family

A beautifully designed ritual object that gives phones a place - and families back their evenings.

£500kPre-seed raise
SEISTax-advantaged · 50% relief
Q2 2026Target close
£199Hero price point
Pre-seed · angels only
SEIS eligible
Closing Q2 2026
Hueman Brands Ltd
Strictly confidential · bubble is a trading name of Hueman Brands Ltd · March 2026
The origin

My four-year-old drew a "No Phones Allowed" sign and put it on the living room door.

That sign - made by Margot, unprompted, at four years old - was the brief. She didn't ask us to put our phones down. She designed a policy. Because she understood what the entire digital wellbeing industry has missed: the problem isn't the screen. It's the presence.

We check our phones 80 times a day. 59% of British adults say screen use has harmed their health. Every product trying to fix this solves the wrong thing. Apps restrict individuals. Lockboxes shame you. Retreats give you a holiday and send you home to the same table. Not one of them works at the household level.

73% of parents say excessive smartphone use is a source of family conflict. Vivo Switch Off Study, 2024

80×
Average daily UK phone checks
(Ofcom)
59%
British adults say screen use harmed their health
(Ofcom 2024)
The gap

Zero competitors work at the household level

The digital wellbeing market has built a category around individual restriction. Every existing solution scores well on one or two dimensions - and fails on the ones that matter.

📱

Screen time apps

Opal · Unpluq · offtime

Individual-only. Bypassed with one tap. Creates no shared household norm. Digital habits in families are social - you cannot solve them solo.

Daily ritual ✓  ·  Household ✗  ·  Charges ✗  ·  Design ✗
🔲

Hybrid app blockers

Brick - physical tag + app

Physical NFC tag triggers app blocking. Individual use only. No charging, no ambient design, no household dimension. Works through restriction.

Daily ritual ✓  ·  Household ✗  ·  Charges ✗  ·  Design ✗
🔒

Lockboxes

SmaartPocket

Shame-based, restriction-focused, design-minimal. Families want shared identity and commitment, not punitive controls.

Daily ritual ~  ·  Household ✗  ·  Charges ✗  ·  Design ✗
🏕

Detox retreats

Unplugged (£390+/stay)

Household, premium - but occasional by definition. You come back and the phones are still on the table. A holiday, not a habit.

Household ✓  ·  Design ✓  ·  Daily ritual ✗  ·  Charges ✗
4/4

bubble is the only product that scores all four simultaneously: household-level, daily ritual, wireless charging, premium design. No competitor scores more than two. This is a missing category.

The solution

bubble - a ritual object for the household

A beautifully designed wireless charging station that works at the household level, through positive ritual rather than restriction, creating a shared daily moment families actually want to repeat.

🏠

Household level

Designed for 2-6 phones simultaneously. Shared norms, not individual rules.

⚡

Wireless charging

Phones have a home with a purpose. Docking is rewarding, not punitive.

🌅

Daily ritual

Ambient light, sonic cues, and a joint docking signal. Every evening.

✦

Premium design

£149-£279. Three SKUs. An object you want in your home. Gifting-ready.

"When the phone went on the light it represented the start of the evening."

JP · February 2026 trial participant

3 UK families. 4 weeks. 80+ daily diaries. Behaviour changed most when the whole household docked together. Participants described it as relief, not restriction.

11 hrs
fewer on phones
Elliot & Gabriella · 2 weeks
245
fewer unlocks
Elliot & Gabriella · 2 weeks
23 hrs
fewer on phones
Jess & Russ · 2 weeks
157
fewer unlocks
Jess & Russ · 2 weeks

A new category in genuinely uncrowded space

bubble creates the Phone Home category. We follow the same arc as premium sleep tech - a new object for a new felt need, at a proven gift-worthy price point.

TAM - bottom up
£2B+
10M UK households × £199 hero price. Before EU (180M+ households) and before any app subscription layer.
SAM
£680M
UK & EU premium household wellbeing hardware. Adjacent wellness apps market: 14.9% CAGR to 2030.
UK adoption scenarios
£40M - £200M
2% to 10% UK household adoption. Before any EU expansion.
2% UK adoption
£40M
200,000 units · UK only
5% UK adoption
£100M
500,000 units · UK only
10% UK adoption
£200M
1M units · UK only · before EU

UK only · £199 hero price · before EU expansion

The ask

£500k pre-seed to prove the category

SEIS-eligible. Closing Q2 2026. This raise takes bubble from validated concept to product-ready: functional prototype, expanded behavioural evidence, IP protected, and a clean data story for the seed round.

Raise
£500k
  • Pre-seed · angels only
  • SEIS advance assurance in progress
  • First £250k via SEIS · remainder EIS
  • Typical ticket: £10k - £50k
  • Target close: Q2 2026
SEIS benefit to you
50%
  • 50% income tax relief on investment
  • CGT exemption on any gains
  • Loss relief available if needed
  • Ground-floor entry into a new category
  • Direct access to the founder

What the £500k funds

Electronics & engineering£83k
People & operations£95.7k
Prototypes, DFM & soft tooling£65k
Manufacturing diligence£35k
App development£35k
IP, legal & investment set-up£30k
Brand & identity£25k
Extended household trials£23k
Contingency£43k
Total itemised: £434.7k · ~£65k headroom to raise £500k raise
Let's talk

Intrigued? Let's talk.

This is the teaser. The full pitch covers the behavioural research, the competitive landscape, the product architecture, the financial model, and the roadmap in detail. If any of this resonates - the problem, the category gap, the trial data - I'd love 30 minutes.

Reach out directly.

graeme@hueman.uk
Founder
Graeme Rodger
Company
Hueman Brands Ltd
Product
getbubble.co.uk
LinkedIn
in/graeme-rodger-marketing

This document is strictly confidential and is intended solely for the individual or entity to which it is addressed. This is not a financial promotion as defined by the Financial Services and Markets Act 2000. Past trial results do not guarantee future performance. All financial projections are indicative and for discussion purposes only. SEIS eligibility is subject to HMRC advance assurance - application in progress. © Hueman Brands Ltd 2026. All rights reserved.